Ramping Up Retail Merchandising Support for the Back-to-School Season

The back-to-school retail merchandising season is one of the busiest times of year.

According to a study by RetailMeNot.com, Canadian families spend more during back-to-school shopping than they do during the holidays. In 2016, Statistics Canada reported $364.8 million spent on girls’ clothing and accessories during the third quarter of the year (back-to-school season), $352.5 million spent on boys’ clothing and accessories, and $705.2 million spent on stationary, office supplies, gift wrap, and party supplies.

It’s a busy time of year for retailers, so support for your brand in-store may already be in short supply.

However, 2018 is presenting even more of a challenge when it comes to maintaining your retail merchandising presence in-store. In 2018, Ontario, Alberta, British Columbia all saw significant increases with more on the way.

What might this mean for your brand? In-store, retailers could be even more crunched than usual. They may not have the resources to hire as many seasonal staff, or even as many staff in general.

During a key selling time like the back-to-school rush, you need to ensure that your products are kept stocked, tagged and priced correctly, and kept on the shelf.

At Marketsupport, we offer brand support solutions that save you money, improve the customer experience, and can be arranged on a short notice.

There are many instances, such as the back-to-school season, where you may need extra retail merchandising support in store.

Minimum-wage increase or not, if a retailer is short-staffed, it will be even more difficult to consistently ensure that your brand is getting out of the backroom and to the right location on the shelf. Especially when times are busy, like during the back-to-school shopping period, uninformed or untrained employees can have a devastating impact on brand loyalty.

With our brand support solutions, we make sure:

  • Products are kept stocked.
  • Products are on the shelf.
  • Products are tagged and priced correctly and set for auto replenish.
  • Products and displays are where they’re supposed to be.
  • Displays are set up the way you intended them to be.

We can also provide store sales force support to your manufacturing team. If you’re short-staffed, or it’s too expensive to get your team to all store locations, we can help. We’ll visit stores for you to make sure everything is as it should be.

Keep up with demand during the back-to-school season, or any other time of year you might need it. Learn more about Marketsupport Canada and our brand support solutions by calling 1-877-421-5081 or visiting www.storesupport.ca.

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