Frozen Food Category Brand
When: January to December 2016
Where: National Grocery Chain
Issues with distribution and replenishment in the frozen foods section.
Here's What Happened
The Marketsupport team ensured that all listed SKUs were in the distribution in the freezer section. The team confirmed that the tags were up and the sections were fully stocked. They also worked to gain extra bunker space when items were on promotion.
Overall, the team gained a 30% increase in distribution. They packed out 15,600 units worth approximately $23,000 in wholesale dollars. Approximately 10,000 units were placed on secondary displays.