Get to as many stores as possible before Black Friday with approximately a weeks’ notice. Continue to visit after Black Friday and place POP materials as required.
Last-minute requirement – signage needed to be placed on products in various locations throughout Canada for the holiday season. Less than one week prior to Black Friday, the manufacturer needed as many stores visited as possible within a four-day time period. The signage had not been delivered to the stores and so it was requested that it be sent to our team for execution.
Here's What Happened
The team visited 38% of stores before Black Friday. The remaining stores were visited within the two weeks following Black Friday.
We were able to place signage materials in 99% of the stores visited.