High-Impact Retail Merchandising – Bring on the Heat

Summer is just around the corner, and that means that it is time to start thinking about your retail merchandising strategy. The summer represents the perfect opportunity to revamp what’s currently going on. The summer timeline is short, so preparation and execution right out of the gate is really important. Here are some high-impact retail merchandising ideas to think about that can really drive sales during the summer.

Move it outside. When the weather is nice, people naturally want to be outdoors. Think about the ways that you can take advantage of the space outside your doors – the garden centre, or even just with displays or product outside.

Host a BBQ. Customers love to try before they buy, so for those brands selling products in this category, hosting an experiential marketing campaign can really showcase your goods. Try to do things a little differently – not just the same old BBQ. Spice things up a bit and customers will remember.

Get thematic. Setting up a fun visual display can really work wonders as far as creating interest. Go for bright, fun colours to draw the eye. This helps break up the static feel after the long winter months and can encourage customers to think about those items that may not have previously been on their lists.

DIY. For those in the home improvement sector, the summer is the perfect time to host a DIY workshop to get people thinking about how they can use your products at home. A free seminar wherein the customer has to purchase the required materials is an easy way to get them through the door.

Signage. The summer also represents the perfect time to review and renew your signage. Your summer signage should be as hot as the weather – eye-catching and trendy. Bold, fun statements, ones that don’t take away from the overall message, are perfect.

We know that, for many sectors in retail, the summer isn’t where the sales are. However, there are certain things that you can do to up the ante and draw customers in. Effective retail merchandising is one of the best ways to garner that much-needed attention and keep sales up.

Whatever retail merchandising strategy you choose to employ, Marketsupport can help. We can help you create and execute an effective plan to beat the heat. Get in touch with us today by calling 1-877-421-5081 or visiting www.storesupport.ca.

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