Retail Symbiosis: Why Marketing Needs Retail Merchandising

Any retailer in the CPG industry knows the importance of a smart marketing strategy. Doing business without one will likely lead to lackluster sales and can quickly mean falling prey to the competition. And what about merchandising – can you operate without that? Going without can mean the difference between success and disappointment when it comes to that year-end audit.  Even further – can you do one without the other?

Check out this great infographic from Content26 that explains how important a constant strategy employing both retail merchandising and marketing is. You need both to close a sale.

Using headphones as a specific test case, the infographic traces the consumer buying process, highlighting the role played by both marketing and merchandising.


Click here for full article.

For more about a retail merchandising strategy to match your marketing strategy, please contact Marketsupport by calling 1-877-421-5081.

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