A product on shelf had defective labels that were peeling off the bottles and needed to be removed from the shelf ASAP.
Here's What Happened
The Marketsupport team visited 400+ stores within a two-week timeframe to remove products with peeling labels and replenish other sections.
Consultants removed 2,658 units of the products with peeling labels. They front-faced 1,695 units, placed or had 112 shelf tags made, and restocked 220 units.