The manufacturer required additional support ensuring products were in distribution and on the shelf. They also wanted to leverage opportunities to build temporary displays in-store on a national basis during their peak time of year across multiple sites.
Here's What Happened
The team was able to secure displays in many locations throughout Canada. Through Marketsupport Analytics, the client management team was able to identify that there were real opportunities for additional displays and incremental sales.
Overall, the team made 738 calls to stores during the testing period. We tracked the dollar value of all the actions taken at the store level. Typically shelf tags do not go missing at these stores and therefore this action only represented 55% of what we were able to accomplish at the store level. We packed out over 5,000 units of product for a dollar value of $19,301 and we were able to secure 522 secondary displays with approximately 5,770 units placed on the secondary displays for a value of $21,000. The total dollar value of all actions taken for the year was $43,600!