B and C Level Brands on the Cusp

• January 2, 2013
• Topics:
  • B and C Level Brands

If you are just making your way in the retail world, you are no doubt aware that there are many challenges that you will need to overcome. If you are a brand on the cusp of success, you know that you need all of the help you can get to ensure that your product gets to where you want it to be.

You know that there are several goals you want to meet and a common challenge is being able to meet those goals even when sometimes dealing with a constrained budget. Your goals may include beefing up profits, becoming number 1 in your category, and achieving prime product placement.

Working with an experienced merchandising company can help you reach these goals, as well as ensuring that once there, you stay there.

How can this be done? There are a number of ways that you can breach that barrier and work your way up.

Experiential marketing: Experiential marketing refers to the strategies that engage the customer through sensory experience, product demonstrations or taste testing for example. These methods allow the customer to not only hear about the benefits of your brand but to experience them as well. A study done by the Event Marketing Institute found that experiential marketing can have dramatic impacts on your bottom line: on average, 58% of consumers said that they purchased a product or brand after an experiential marketing event that let them experience the product for themselves, while 86% revealed that they became a regular customer afterwards. Furthermore, 71% said that they felt a stronger connection with the brand after the campaign, resulting in further brand loyalty.

Merchandising: developing a well thought out merchandising strategy takes knowledge, and working with an experienced merchandising company lets you see the benefits of the various options available. Merchandising strategies may include various tactics such as experiential marketing and coupon distribution. These allow you to gain crucial brand recognition while ensuring that customers remain loyal. Merchandising strategies also work to implement effective product placement schemes, ensuring that your diagrams are as you want them and in the right location in-store.

People Support: When you are on the cusp of success, working with an experienced merchandising company can also provide you with the staff to ensure that your products are being demonstrated and placed properly in-store. They can also make sure that your product is being continually stocked and that retail employees are providing the correct information to consumers.

How can you ensure that your merchandising company will be able to achieve the best for you? There are a few things to look for. Make sure that they offer a suite of services such as those mentioned above. A merchandising company with national experience will have a wide range of practice and strategies that can help you reach your goals. Furthermore, for the best results, work with a company that specializes in one industry, the retail food industry for example, rather than one that tries to cater to all, that way your issues are never lost in the shuffle.

In order to break into and stay in the incredibly competitive retail food industry, keeping up with product distribution and retail merchandising is key. By working with a merchandising company that offers a wide array of services to meet your needs you can ensure that your brand is receiving the attention it requires at retail, achieving prime product placement and thereby increasing customer retention and loyalty.

For more information about merchandising services offered by an experienced merchandising company and how these services can help you break into the top rungs of the competitive retail food industry, please contact Marketsupport at 877-421-5081 or visit www.storesupport.ca.