Big Retail Changes Blog Series: P&G Simplification

store2Last week marked the beginning of the 4th quarter of 2015, and to celebrate we talked about one of the changes that helped mark the first 3 quarters of the year – the Kraft Heinz merger and some of the impacts. This week we are following up with a discussion on another of 2015’s big retail changes – this time, the company in the spotlight is Proctor and Gamble.

Always strongly focused in the beauty sector, Proctor and Gamble made some big changes in 2015. One of the bigger ones was a beauty brand merger with Coty. This came after the company recognized that they had over-extended themselves. As a recent Cosmetics Design Europe article, “P&G to become a ‘simpler’ business with beauty refocus ‘essentially done’”, noted, the company has decided to get back to basics in a way, becoming much simpler, and thus letting go of some of the projects that were taking away from sales.

Check out the full article here:

Like Kraft Heinz, for Proctor and Gamble, 2015 was a big year, and the company is hopeful that their simplification plans will prove successful.

Are you like these companies, planning to make a change in the coming months? Maybe in the New Year? There are several things to consider before doing so, one of the most important is how to keep operations running smoothly in store. Here are a few tips:

  • Ensure staffing is sufficient to handle whatever is thrown at them. Downsizing can be a major task, but keeping customers happy by ensuring enough staff members are on hand to keep shelves stocked and assisting customers is a perfect way to accomplish this.
  • Don’t want to hire new employees just to handle the transition? Consider working with a company for 3rd party people support – trained employees that you don’t have to hire, train or let go.
  • Retail merchandising and planogram resets are a great way to ensure set-up is done properly and to the benefit of both yourself as the retailer and your brand partners.
  • Brands – if your product is involved in a retailer’s changes, make sure that you are always aware of what is taking place on the ground with a retail audit.

Retail changes can be hectic, but let Marketsupport take away some of the stress. We have an entire suite of services to handle your retail needs, efficiently and cost-effectively. Contact us today by calling 905.847.6513.


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