Rightsizing, Downsizing, Upsizing? 2015 Retail Trends: Where Do You Stand?
Over the last few years we have heard a great deal about one of the most popular retail trends of locations downsizing and reducing their physical footprint. This is often as a result of rising online sales and an attempt to compete with online traffic. However, claiming that this is the only trend taking over the retail industry is completely incorrect. Although some stores are making the move to smaller locations, others are moving in the other direction.
Check out this recent article from The Wall Street Journal. According to the article, one very big name player is opening up its first ever bricks and mortar location in an attempt to “connect with customers in the physical world:” http://www.wsj.com/articles/amazon-to-open-first-store-1412879124.
Although this company has made great gains in the online world, they have recognized that they still can’t compete with traditional bricks and mortar locations. So, if formerly big name online-only retailers are making the move to the physical world, what does that say about downsizing – clearly it isn’t the be-all-and-end-all trend.
Instead of a competition between the two, we like to think of the trend collaboratively, more of a “rightsizing” than a downsizing or upsizing.
When it comes to rightsizing, there are a few things to keep in mind. Whether you are considering downsizing to a smaller location, upsizing to increase your square footage, or anything in between, it needs to be done perfectly in order to maintain high levels of customer service and avoiding a hit to brand loyal and customer satisfaction.
One of the key factors in maintaining these aspects is proper people support. A company that can offer trained, professional employees on short notice can really help maintain control – without the hassle of having to hire, train, and dismiss once those employees are no longer required.
If you are considering rightsizing in any of its many forms, Marketsupport can help. We have the experience and knowledge to help you carry it off without a hitch. Call us today at 1-877-421-5081.
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