The New Shopping Journey: How Consumer Behaviour is Changing

In the retail industry, no matter the sector, understanding customer behaviour is a constant challenge that both retailers and brands struggle with on a regular basis. Knowing how to target, when to target, catering to the right person at the right time – these are all points of differential that can make or break a sale.

Over the last few years, consumer spending and consumer behaviour have changed dramatically.

Check out this great infographic from Chicago based firm IRI, The New Shopping Journey.


Here are some highlights on how and where money is spent:

  • 75% of shoppers rely heavily on their mobile devices when shopping, both beforehand and during the shopping journey.
  • 60% of shoppers are looking for private label brands.
  • Shoppers are visiting fewer stores, choosing to shop at the ones they believe offer the most value.

At Marketsupport, we can help you best determine the course of action that means maximum efficiency, cashing in on consumer behaviour trends. Call us today at 1-877-421-5081.

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